Q4 2025 Report

LeadShark
The Inbound OS

Three products. One flywheel. Built for founders who hate selling but love growth.

$12,832
Current MRR
$100K
Target MRR
$1.2M
Target ARR
Executive Summary
LeadShark is at $12,832 MRR with 296 customers, growing at 78 new sales/month • 407x growth in 12 months with zero paid acquisition. Current trajectory caps at $37K MRR by 2028; the 3-product Inbound OS ecosystem (LeadMagnet.club + LeadShark.io + LeadShark Calendar) unlocks $100K+ MRR and a clear path to $1.2M ARR.
The Inbound OS Ecosystem

Three Products, One Flywheel

Each product feeds the next. Content attracts leads. Automation converts them. Calendar closes them.

LeadMagnet.club
leadmagnet.club
$25K
100 users × $250/mo
  • AI tool builder for lead magnets
  • Newsletter growth engine
  • pSEO blog generator
  • Viral quiz templates
  • Early adopter pricing
Cash Cow
LeadShark.io
leadshark.io
$50K
1,000 users × $50/mo
  • LinkedIn automation engine
  • Auto-engage commenters
  • Smart DM sequences
  • ICP qualification
LeadShark Calendar
calls.sh
$25K
1,000 users × $25/mo avg
  • Intelligent meeting booking
  • Direct LeadShark integration
  • AI scheduling assistant
  • Free / $19 / $35 tiers
$100K
Combined MRR
$1.2M
Annual Run Rate
2,100
Total Customers
3
Products
Traction

LeadShark.io Growth

Real Stripe data. $29 → $11,919 MRR in 12 months. 407x growth.

Monthly Recurring Revenue Current: $12,832 (Dec 8)
$29
Nov
$302
Dec
$936
Jan
$1,082
Feb
$1,529
Mar
$2,410
Apr
$2,780
May
$4,019
Jun
$4,897
Jul
$6,518
Aug
$8,222
Sep
$9,330
Oct
$11,919
Nov
Total New MRR
+$15,794
YTD 2025
Total Churn
-$5,081
YTD 2025
Net MRR Added
+$10,745
YTD 2025
Expansion Revenue
+$285
YTD 2025
Monthly MRR Movement
Type Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Total
New +649 +329 +657 +1,034 +651 +1,290 +1,234 +1,917 +2,117 +1,913 +3,118 +15,794
Expansion — — — — — +51 +35 — — +15 +114 +285
Reactivation — — +36 — +34 — — +23 +33 — — +127
Contraction — — — — — — -88 -40 -10 -45 -27 -209
Churn -38 -188 -279 -257 -359 -290 -413 -513 -688 -928 -972 -5,081
Net Change +611 +139 +371 +715 +322 +960 +878 +1,288 +1,431 +1,037 +2,230 +10,745
Current Metrics
MRR $12,832
Customers 296
New Sales/Mo 78
ARPU $43.35
Churn Rate 8.36%
Best Month (New) $3,118 (Nov)
Single-Product Ceiling
Growth Stall Dec 2026
Stall MRR $30,735
Ceiling Date Jan 2028
Ceiling MRR $37,324
Max Customers 854
Ceiling ARR $447,888
Roadmap

Path to $1.2M ARR

Launch the flywheel. Scale each product. Hit escape velocity.

Now • Q4 2025
LeadShark.io at $12.8K MRR
296 customers, 78 sales/month, 407x growth YTD. November was best month ever with $3,118 new MRR added.
Q1 2026
Launch LeadMagnet.club
Content suite for founders. 100 early adopters at $250/mo = $25K MRR. Feeds top of funnel to LeadShark.
Q2 2026
Launch LeadShark Calendar
Intelligent meeting booking (calls.sh) with direct LeadShark integration. Freemium to $35/mo tiers. Completes the conversion loop.
Q3-Q4 2026
Scale to $50K MRR
LeadShark hits 1,000 users at $50/mo. LeadMagnet and Calendar add $15K combined. Flywheel operational.
2027
$100K MRR = $1.2M ARR
Full Inbound OS ecosystem live. 2,100 total customers across three products. Self-reinforcing growth engine.
Thesis

Why The Inbound OS Wins

Flywheel Effect

LeadMagnet creates viral content → content generates leads → LeadShark automates outreach → Calendar books meetings → customers succeed → they create more content.

Escape Velocity

Single-product ceiling: $37K MRR. Three-product ecosystem: $100K+ MRR. Cross-sell existing customers, share acquisition costs, compound retention.

Proven Foundation

407x growth. Zero paid acquisition. $15.7K new MRR added in 2025. November's $3.1K new MRR shows accelerating momentum.